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It’s simple. If guitar music had a future, it would offer one. Discounting metal’s many incremental evolutions, with 20 years since shoegaze and grunge, guitar music has had ample time to produce another innovation; something unprecedented. But, as pop outsells rock for the first time in seven years; Pitchfork’s top-rated alt-rock records of last year sell a combined 214 units, and Chad Groening’s hair gets its own advice column, there’s an inkling that the great reinvention is, in fact, never coming.The Quietus | Reviews | Rough Trade
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